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A New Approach for Reaching the Customer of the Digital Age: Cross-Device Advertising

A New Approach for Reaching the Customer of the Digital Age: Cross-Device Advertising
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出处 《Journalism and Mass Communication》 2016年第1期19-25,共7页 新闻与大众传媒(英文版)
关键词 移动设备 数字时代 广告 客户 目标受众 数字平台 信息 时间 digitalization;digital advertising;new customer;cross-device;cross-device advertising;new advertisingapproach
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参考文献18

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