商标设计及其知识产权的保护

TRADEMARK DESIGN AND INTELLECTUAL PROPERTY PROTECTION

标志是一种以图形为形式的传播符号,它与文字一起记录了世界文明的发展历史,并随着经济和贸易的发展而逐渐兴盛。追溯到上古时期的"图腾"到如今花样繁多的商标设计,标志经历了上千年的发展。谈到如今的标志,可以狭义地定义为"商标"。商标在企业发展中占有非常重要的作用,其所蕴含的企业价值也日益凸显。本文在简要介绍商标设计的概况基础之上,从法律和设计的角度分别界定了在该视角下的知识产权,并深入研究商标设计中的知识产权侵权及法律保护法律问题。

Marks are spread signs in the form of graph. They record the development history of world civilization together with words and gradually thrive with the development of economy and trade. Traced back to ＂totem＂ in ancient times to various trademark designs in nowadays, marks have experienced thousands of years of development. Marks in nowadays can be narrowly defined as ＂trademark＂. Trademark plays a very important role in the development of enterprises and the enterprise value in it has become more and more obvious. After briefly introducing the overview of trademark design, intellectual property is defined separately from the point view of law and design, infringement of intellectual property and legal protection in trademark design are studied in depth.