浅析大数据时代电子商务发展的新特征

Features of E-Commerce Development in the Era of Big Data Time

随着互联网信息化技术的日益发展,大数据时代已经成为21世纪电子商务发展的新时期,同时对电子商务的发展产生重要且深远的影响。文章通过对大数据的定义以及电子商务对大数据的应用表现,分析出大数据时代下的电子商务发展的新特点:企业采购、生产和营销环节的数据化;大数据的收集和处理技术的日臻成熟先进,并可实现企业各环节的有效传递和共享。文章最后提出建立垂直细分服务模式和强化数据化导购电子商务等应对大数据时代变革的策略。

With the increasing development of Intemet information technology, the era of big data has become a new period of development of e-commerce in the 21st century, and had an important and profound influence to the electronic commerce development. Through on big data definition and electronic commerce of big data application performance, this paper analyzes the new characteristics of the development of electronic commerce in the era of big data： data of enterprise purchase, product and marketing, information collection and processes and share. At last it puts forward the strategies to cope with the changes brought by e-commerce to deal with arrival of the era of big data.