媒介产业集中新近研究——SCP范式的应用

Research on Media Concentration:The Application of SCP Paradigm

无论是在欧美国家还是在我国,媒介产业集中趋势已经越来越明显,而随之也不可避免地产生了诸多问题。本文对新世纪以来关于媒介产业集中问题的国际前沿研究进行了梳理、分类和分析。从中可以看出,新世纪的研究不再局限于集中本身,而是有了新的扩展,并呈现出了两种新的研究趋势,一是基于产业组织理论探讨不同市场结构对企业生产、定价等行为的影响,二是分析媒介产业集中对言论自由、多样性、媒介产品内容、就业等方面的影响。

The concentration trend of media is becoming more obvious than ever either in China or in foreign countries,along which some problems surface as well.This paper hackles, categorizes and analyzes the international studies on the media concentration conducted in the new century.Clearly,these new studies have been expanded beyond the analysis of media concentration itself.There are currently two new study directions:studies on how various marketing structures affect production and pricing based on the theory of industrial organization and researches on how media concentration affects speech freedom,diversity,media product content and employment.