转型期我国城镇居民衣着消费行为升级的实证分析

Changes of Rural Residents Clothing Consumption Behavior During the Transition Period

本文首次采用时间序列数据对转型时期我国城镇居民的衣着消费行为进行了实证分析,发现:城镇居民对衣着的需求在经历了1981～1992年数量型增长阶段后,自1993年进入了追求时装化、名牌化、个性化的阶段,衣着消费不再是单纯的对基本生存资料的消费,它同时也是人们追求美的享受,展现自我个性的过程,这一时期人们对衣着的消费受收入的影响逐渐减小,对价格的波动变得越来越敏感,而上一期衣着消费的波动对当期衣着支出的影响在不断减弱。

Using time-series data,this paper analyzes the changes of rural clothing consumption behavior during the transition period.Through empirical analyzing,we conclude:after quantity growth in 1981 -1992 stage,rural residents demand for clothing is beginning to pursue fashion,brand and personality;clothing is not the basic living material but a symbol to show beauty and the personality of ego;the demand for clothing is income elastic;price elasticity of clothing demand is elastic both in the short run and the long run;the impact of past consumption volatility on the current expenditure of clothing is weakening.