科技期刊形象标识设计与应用

The design and the application of scientific journals' logo

【目的】探讨科技期刊通过形象标识的设计与应用,提高其社会辨识度与品牌效应。【方法】采用样本调查法,了解现有科技期刊形象标识的设计现状。结合案例,分析科技期刊形象标识的设计原则、流程以及应用实践。【结果】科技期刊形象标识设计流程包括:调研分析、视觉元素提取、设计定稿。科技期刊形象标识的应用包括传统宣传平台、办公系统、数字网络平台等,以及各平台间的互动应用。【结论】科技期刊的形象标识设计在强调识别性与审美性的同时,还需重视其学术品质与文化内涵。科技期刊形象标识的应用,一方面要拓宽在传统平台上的运用空间,另一方面要重视在新兴数字媒体上的使用,实现其品牌效应的最大化,从而有效提高科技期刊的整体影响力与竞争力。

[Purposes] The social identification and brand effect would be improved through the design and the application of scientific journals＇ logo. [Methods] By understanding the existing design of scientific journals＇ logo through the sample survey method,this paper analyzes the design principles, process and application practice of scientific journals＇ logo with cases.[Findings]The design process of scientific journals＇ logo includes research analysis,extraction of visual elements,the final draft of design. The application of scientific journals＇ logo includes traditional promotion platform,the office system,the digital Internet platform and the interaction between different platforms. [Conclusions] The design of scientific journals＇ logo emphasizes the identification and aesthetism together with the academic quality and cultural connotation. On one hand,the logo application of scientific journals should broaden the application space of traditional platforms; on the other hand,it should pay more attention to the application of emerging digital media,realizing the maximization of its brand effect,in order to improve the effectiveness and competitiveness of scientific journals.