5Ambler T. and Barrow S.,1996,The emtployer brand, Journal of Brand Management, Vol.
6Gray E. R. and J. M. T. Balmer, 1998,Managing corporate image and corporate reputation, Long Range Planning, Vol. 5.
7Frook J.E.,2001, Burnish your brand from the inside, B to B, Vol. 86.
8Kristin B. and Surinder T., 2004, Conceptualizing and researching employer branding, Careef Development International, Vol. 9.
9Bergstrom K. and Anderson M., 2001, Delivering on promises to the marketplace, using employment branding to build employee satisfaction,Journal of Integrated Communications.
10World Reporter, 2001, Branding is for employees too, The Financial News.