移动新媒体重塑公益传播形态——以微信为例

Mobile New Media Reshape Public Communication Form——Taking an Example of We Chat

随着社会环境的进步、公民意识的提高、信息传播技术的革新,越来越多的公益事业与新媒体相结合,移动新媒体逐渐成为推动公益传播,践行全民公益理念的时代潮流。相对于传统媒体如纸媒体和电视媒体的研究而言,关于移动新媒体的公益传播研究尚不充分,本文以微信为例,将主要介绍公益如何以微信为载体进行传播,同时指出微信是如何改变公益传播的,以期为公益传播的深远发展奠定基础。

With the progress of the social environment, the improveme-nt of citizen consciousness, the innovations Information communication technology, more and more public welfare and new media combined, new mobile media gradually become the trend of the times to promote public dissemination, practice the concept of universal welfare.With respect to the study of traditional media such as print media and televi-sion media,about the public communication research on mobile new media is still inadequate. In this paper, we will mainly introduce how the public take We Chat as a carrier for public interest spread, at the same time points out th-at the We Chat is how to change the spread of the public communication form, in order to lay the ground for the profound development of public communication.