民族文化定势在跨文化交际中的影响

The Effedt of National Cultural Stereotype in Cross-Cultural Communication

文化定势在跨文化交际中是一种普遍存在、不可避免的认知方式,它是直接影响交际效果和质量的重要因素之一。对文化定势有更加客观正确的认识,能够促进跨文化之间的交流,我们要合理运用文化定势,使文化定势成为反思自我、认知他人的一个有效的基础,要正确恰当地处理文化差异性所带来的问题,达到成功交际的目的。

Stereotyping is a commonplace and inescapable cognitive approach in cross-cultural communication. It has been regarded as one of the essential factors that directly contribute to the effect and quality of cross-cultural communication. With a view to better understanding, this paper attempts to analyze from the dialectical perspective the concept of ＂stereotypes＂ , causes and their positive and negative impact on cross-cultural communication in order to promote effective cross-cultural communication.