信息情绪性对网络谣言传播的影响研究

On the Impact of Emotional Information on Online Rumor Spread

[目的/意义]信息内容本身是影响网络谣言传播的重要因素,过去研究忽视信息的情绪表达对谣言传播的影响,以情绪感染理论为基础,对网络谣言情绪化内容对受众的传谣行为展开研究。[方法/过程]研究通过2(网络谣言的态度:正向网络谣言、负向网络谣言)×2(网络谣言情绪:有情绪、无情绪)双因子实验,以方差分析法比较各受测组对网络谣言的传播意愿差异。[结果/结论]发现情绪化谣言是能通过情绪感染使谣言受众产生相类似的正负情绪,在情绪的影响下受众缺乏对信息的理性分析,从而加大了对谣言的转发,谣言受众的情绪在谣言转发中起着中介效应。

[Purpose/Significance]As an important factor influencing the spreading of online rumors, the content of information needs more research in the future concerning the impact of its emotional expression on the spreading of rumors, which was neglected in previous researches. Based on the theory of emotional contagion, the paper studies how the online rumor re-spread behaviors of accepters are influ- enced by the emotional contents of online rumors. [ Method/Process] An 2×2 two-factor experiment （ the first ＂2＂ referring to the attitude of online rumors： positive or negative online rumors, and the second ＂2＂ referring to online rumors emotions： have or have not） is con- ducted to compare the willingness difference to spread online rumors of accepters by the method of variance analysis. [ Result/Conclusion] We find that the emotion of an accepter can be seduced to change by emotional rumors through emotional contagion, and the emotion of the accepter tends to show similar positive and negative emotions to a transmitter＇s. It happens very often that information accepters under the influence of emotion are lack of rational analysis of the information, thus increases the re-spread behavior of the rumor accepters. Ru- mor accepter＇s emotions play a mediating effect in online rumor＇s spread.