新媒体视域下做好网络意见领袖统战工作的思考

On the United Front Work of Network Opinion Leader from the Perspective of New Media

网络意见领袖在网民中有着不可低估的重要影响,他们是做好网络统战工作中不容忽视的重要力量,是新时期统战工作的重要对象和新的着力点。网络意见领袖的存在对于统战工作的影响是双重的,它既为统战工作的开展提供了前所未见的机遇,也给统战工作带来了巨大的挑战。统战部门必须努力探索新媒体视域下网络意见领袖统战工作的新模式,引导网络意见领袖更好地为统战工作服务。

As network opinion leaders are quite inestimably influential among netizens, they constitute an im- portant force in the united front work of network opinions as well as key objects and emphasis of the united front work in the current situation. Network opinion leaders＇ roles in united front work are dual, as they represent both unprecedented opportunities and great challenges. The United Front Department at all levels must explore new modes of the united front work in the new media era so as to guide the network opinion leaders in their service for the whole united front work.