景宁旅游产业与畲族文化产业融合发展策略研究

A Study on Stategies for Integrational Development of Local Tourism Industry and Local Industries of She Ethnic Minority Culture in Jingning

伴随着散客化旅游时代的到来,传统的旅游产品已不能满足市场需求,旅游与其他产业的融合成为一种必然态势。以景宁畲族文化和旅游业融合发展为研究对象,在深入分析文化产业和旅游产业融合发展现状及产业融合动力机制的基础上,提出旅游业要主动与文化产业融合来延长产业链、企业要提升软硬件实力提高重游率、政府要引导增强产业融合的广度和深度等措施以促进产业融合发展。

With the advent of individual tourism,traditional tourism products can no longer meet the market demands. In consequence,the integration of tourism with other industries has become an inevitable trend. In this paper,the authors suggest that tourism industy integrate itself with cultural industries of She ethnic minority culture to extend its industrial chain on its own initiative and improve its own soft and hardware conditions to raise the rate of revisits,and that the government take policy measures to facilitate the extensive and indepth integration,based on an analysis of the status of and impetus mechanism for the integration in Jingning.