传播学视角下的网络导读模式研究

A Research on Network Reading Guidance from the Perspective of Communication

首先介绍了导读的概念和原则并重新阐释了网络环境下图书馆导读工作的定义。接下来试图从传播学角度分析网络导读,即:将导读的过程当作一个完整的传播过程,将传播学中的5W模型应用到导读的分析中,分别就传播活动过程中的五个要素:传播者、传播内容、传播媒介、受众和反馈以及它们在网络导读过程中的对应元素做具体分析,并重点研究了Web 2.0环境下网络导读工作的新特点及其5W模型的变化。

This paper firstly introduces the meaning and the principle of reading guidance and manifests the main jobs of network reading guidance. Then the paper uses the communication theory to analyze network reading guidance. The whole process of network reading guidance can be seen as a communication case by using the 5W model. The paper respectively analyzes the five basic elements of communication： the communicator, the information, the communication medium, the audience and the feedback of the audience and their counterparts in the process of network reading guidance. The paper also makes a further research on the new changes of the 5W model in Web 2. 0 environment.