摘要
在新媒体环境下,一旦发生突发性危机事件,信息就会迅速扩散,引发公众密切关注,不可避免会给政府的危机公关带来全新挑战。由于当前我国地方政府在危机公关方面还存在意识淡薄、信息发布不主动透明、危机公关方式方法简单等诸多问题,因此,政府必须把握新媒体环境下公关传播的新特点,调整危机公关策略,快速反应,积极应对,加强与公众沟通与交流,从而做到化"危"为"机",塑造政府良好的公众形象。
In the new media environment, in the event of sudden crisis, the information can spread rapidly, triggering the public ＇s close attention, which inevitably will pose new challenges to the crisis management of the government. Due to many problems in the crisis management of the local government in China, the government must grasp the new features of information spreading in the new media environment, adjust its management strategy and strengthen its communication and exchange with the public so as to shape a good image.
关键词
新媒体环境
地方政府
危机公关
new media environment
local government
crisis management
