对艾弗森中国行事件的若干思考

Reflections on the Incident of Iverson's Trip to China

"艾弗森中国行"事件是最近国内外体育界热议的话题.研究表明,主办方的"阴阳合同"、取消赛事审批权后"体育产业市场"存在的诸多问题是引起该事件的主要原因.建议健全行业法律、法规,转变政府监管方式,加强行业自律是维护体育产业市场稳定避免类似事件再次发生的有效途径.

Iverson＇s Trip to China is a hot topic recently both in the domestic and international sports field.This paper explores that the organizer＇s contracts are not consistent and there exist some problems in sports industry market after the cancelling of examination right for sports event and which are main reasons of the incident.Thus,it is suggested that strengthening the laws and regulations,transforming the way of government＇s supervision and reinforcing the self-discipline are effective ways to maintain the market stability and avoid similar incidents in sports industry.