微时代背景下大学生阅读现状及对策分析

Analysis on Status and Countermeasures of Undergraduates ' Reading Actions under Micro-era Background

在以微博、微信为主要传播媒介的微时代,大学生的阅读习惯、阅读方式等也发生了极大的改变。文章重点分析了微时代给大学生阅读带来的影响,并就出现的问题探讨了解决对策,以期能在微时代背景下将传统阅读和数字阅读更好地结合,充分发挥阅读的体验和作用,实现人才培养的目标。

In the micro-era which takes weibo and weChat as the main communication mediums, undergraduates＇ reading habits and reading modes have changed a lot. The paper analyzes the influences the micro era bring for university students＇ reading actions, and discusses the countermeasures in terms of existing problems; so as to better combine traditional reading and digital reading, and achieve the goal of talent cultivation through fully exerting the experience and functions of reading under the micro era background.