新常态下大学校园文化的传播模型、困境与出路

Predicament,Way out and Communication Mode of University Campus Culture in the New Normal

新常态下,大学为了适应社会的需要在政策层面进行了诸多改革,导致大学校园文化建设进入一种新旧矛盾交织的状态。校园文化面临多种因素的冲击,校园文化建设呈现出混沌的困境:传统优秀的校园文化和创新文化之间的矛盾,多校区校园文化建设之间的矛盾,远离都市的大学校园文化建设的困境,国内外联合办学对校园文化的影响,国外留学生带来的国外文化对大学校园文化建设的影响,新媒体对校园文化建设的冲击等。要化解大学校园文化建设中的多种矛盾,实现大学校园中多元文化之间的和谐共融发展,发展特色校园文化,就需要包容多元文化共存。特别要给予校园文化建设主体的教师和学生更多的人文关怀,共同传承、宣传和创新大学校园文化。

In order to meet the needs of the social development, policy reforms for the construction of the campus culture, leading to the old contradict with each other. the construction of campus culture Campus culture is faced with the presents a dilemma of chaos： the universities in China have carried out many a complex situation in which the new and impact coming from different sources, and contradiction between the excellent tradi- tional campus culture and innovational cultures, the contradiction between the muhiple university campuses building in the construction of campus culture, the plight of the cultural construction of university campuses which are far away from the downtown, the influences of Sino - foreign educational cooperation programs, cul- tures brought into by the overseas students＂ and the new media impact on the construction of university campus culture. To resolve these contradictions, realize the multicultural harmonious development on campus and devel- op university campus culture with its own characteristics, it is necessary to be tolerant with the muhicultural co- existence. In particular, it is imperative to show humanistic concern to the teachers and students who are the main body of constructing the university campus culture. Through joint work, the campus culture can be inheri- ted, publicized and innovated.