论大数据分析与认知模式的重构

Big Data Analysis and the Reconstruction of Cognitive Model

大数据分析并非一个仅作为专业性术语而存在的背景性概念,而是一种崭新的思维范式。从认知方式来看,大数据分析强调"样本=总体"的全归纳法,以相关关系替代因果关系,淡化认识过程中对精确性的追求;基于这样的认知方式,大数据分析不再追求以因果关系为中心的"客观事实",而是将"相关关系"所链接的"主观事实"建构为认知对象;"社群意识"则成为人们对社会关系的认知。

So far as we know about the domestic research,'big data analysis'is more than a professional term in the IT field. It is much more likely that 'big data analysis'should be considered as a totally new thinking paradigm. As a methodology,the big data analysis applies the complete induction,basing on the relevance rather than the causality. With regards to the objects,the big data analysis emphasizes the construction of the'subjective fact'. Consequently,'community awareness'would constitute the cognition about human social relationship.