应用型本科高校市场营销专业实践教学体系的构建与完善——以福州外语外贸学院为例

The Construction and Perfection of Practical Teaching System in Marketing Major of Application Oriented Undergraduate Colleges——Taking Fuzhou Foreign Studies and Trade College as an Example

合理与完善的实践教学体系,对学生实践能力的培养起着决定性的作用。本文通过调研的方式分析了市场营销专业实践教学体系存在的问题,并以福州外语外贸学院为例,阐述了该校市场营销专业的实践教学体系。该实践教学体系,对其它高校相关专业的建设具有一定的参考价值。

A reasonable and perfect practical teaching system plays a decisive role in cultivating students＇ practical ability. This paper analyzes the problems of the practical teaching system in marketing major through investigation and survey. In addition,this study further elaborates the practical teaching system in marketing major of Fuzhou Foreign Studies and Trade College,which is the reference to the construction of related majors in other universities.