论现代招贴广告视觉表达的内在嬗变

On the Inherent Evolution of Modern Poster Visual Expression

目的对现代招贴广告在工业经济时代视觉表达的内在嬗变进行研究。方法以消费政治经济学、消费行为学、媒介理论、设计艺术学为理论基础,探讨现代招贴广告视觉表达的内在嬗变与工业经济时代过剩产品消费的内在关联。结论得出了现代招贴广告的视觉表达历经了图像的挑衅性运用,物象的拼贴式再现以及平面化设计体系的构建3次嬗变,最终通过艺术家、设计师、科学家及工程师的合作,建立起了一套全新的视觉认知体系,为消费政治经济社会的健康发展提供了理性的视觉表达方式。

It aims to study the inherent evolution of industrial economy visual expression in the modern poster. Based on political economy of consumption,consumer behavior,media theory,art design theory,it explores the inherent evolution of modern poster visual expression of the industrial economy and stimulates internal consumption associated with excess product.It obtains modern visual expression through a poster advertising the use of provocative images,collage-style images of reproduction and flat design system construct three transmutations.Ultimately through cooperation artists,designers,scientists and engineers,a new set of visual cognition new system is established and provides a rational way of visual expression for the healthy development of political economy.