基于心流理论的互联网产品设计研究

Internet Product Design Based on Flow Theory

目的着力于创造能够产生心流体验的互联网产品。方法基于认知心理学的心流理论的研究分析,提出为用户提供明确而清晰的目标,适时有价值的反馈,与技能平衡的挑战,流畅的操作和舒适的界面等交互设计方法和指导思路,并将其应用于百度微拍实际项目中。结论提升了用户的使用体验,拓展了互联网产品设计与心流理论结合的理论空间。

It aims to focus on creating a new internet product with function of generating flow experience.Based on the analysis of the flow theory,new design principles including providing clear goals,timely feedback,equilibrium of challenges and skills,smooth operation,and comfortable interface are put forward and applied to guide the design of the Baidu Weipai project.This case can enhance the users′experiences of internet product and expand the combining theoretical space of internet product design and flow theory.