新媒体的媒介学问题

The Mediological Problematic of New Media

从重新塑造社会生态和产业结构开始,当今时代的新媒体正在对社会生产和社会生活进行全面介入。新媒体不仅仅是一种信息生产方式,更是围绕着它所依托的介质和载体所产生的组织性、结构性的活动,重新结构社会性的生产关系。从法国学者德布雷的媒介学原理出发,媒介不仅仅是技术体系和文化体系,还是一种历史结构,由此提示我们关注新媒体与社会生产力的升级换代的关系、与受众的接触界面的接近关系、与媒介技术植入权力序列的关系,以及媒介技术的制度化过程的关系等等。本文试图从产业逻辑、时空属性和游戏规则三个层面出发,探讨新媒体和社会建构的媒介学关系。

Starting by remolding the social ecology and industrial structure, new media of today are being engaged in all activities of social life and production. New media is not an information-pro- ducing mode, but rather an organizing-and-structuring activity through its medium and supports, re- structuring the productive relationship of society. From Regis Debray＇ s mediology propositions, media are not only systems technological and cultural, but also historical structures. Hereby it re- minds us to pay more attention to the relations between new media and the following elements： the up-grading of social productive forces, the power series implanted technologically, and the institu- tionalizing process of media technologies, as well as the accessible relationship between new media and audience＇ s contact interface. This article intends to investigate the mediology relations between new media and social construction from three aspects： industrial logic, tempo-spatiality, and laws of games.