互联网背景下科技期刊的媒体融合路径

Approaches to media convergence for sci-tech periodicals based on internet

分析互联网背景下科技期刊媒体融合的必要性及存在的问题。认为科技期刊媒体融合应从思维理念、合理的层次定位、优化分工协作机制和构建平台型媒体进行融合,从而更加有效地发挥纸质刊、网刊和微博、微信等3种媒体各自的优势,提高科技期刊的影响力和综合竞争力。

This article analyzes the necessities and problems in the media convergence,and brings forward that the convergence should be carried out based on thinking concept,reasonable level positioning,optimization of labor division and building of platishers,in order to take full advantage of the three types of media,and thus improve influence and competitiveness of sci-tech journals.