出版业共生发展的供应链管理模式研究

Study on Supply Chain Management Mode in Symbiotic Development of Publishing Industry

首先阐述出版专业共生发展的内涵,在分析跨媒体出版管理流程的基础上,提出了构建共生发展的供应链管理模式,并论述分析了该模式的优越性和运行的效果,指出了未来进一步研究的方向。

In this paper, we first went over the connotation of the symbiotic development of the publishing industry＇, then on the basis of an analysis of the management of the cross- media publishing process, proposed the supply chain management mode for the symbiotic development of the industry, researched the superiority and effect of the mode and at the end, pointed out the direction for future studies.