基于创新对成本领先战略的探讨

Discussion on Cost Leadership Strategy Based on Innovation

当下,中国制造企业积极的参与到激烈的全球化竞争中,虽然成为了世界制造业大国,但"Made in china"在全球产业链上处于中低端,"大而不强"的问题十分明显。中国制造企业要想实现成本领先战略转型升级,由"中国制造"转向"中国创造",应充分考虑到当前形势,借鉴先进的成本领先战略理论,针对传统型成本领先战略存在的误区,比如认为成本领先战略就是削减成本的策略、低价格竞争的策略、价值链各个环节成本最低的策略等,为克服传统对成本领先战略的误区,通过借鉴知名企业,比如通过引进技术到自主研发实现成本创新的格兰仕、通过独立研发到合作研发实现成本创新的比亚迪等的成功经验,来探讨创新对成本领先战略的作用。

Now, Chinese manufacturing enterprises are actively participating in the fierce global competition. Although China has become a world＇s manufacturing powerhouse, ＂Made in China＂ is in the low end of the global industrial chain. ＂Big but not strong＂ problem is very obvious. In order to realize cost leadership strategy transformation and upgrading and achieve the change from ＂Made in China＂ to ＂Created in China＂, the Chinese manufacturing enterprises should give full consideration to the current situation, draw lessons from the advanced theory of cost leadership strategy, and overcome the misunderstandings in the traditional cost leadership strategy such as the thought that cost leadership strategy is cost reduction strategy, low price competition strategy, lowest cost in each link in the value chain, etc.. which needs to. draw lesions from famous enterorises, to discuss the role of innovation in cost leadership strateav.