O2O模式下电子商务物流配送现状分析及对策研究

Status Analysis and Countermeasure Study of E-commerce Logistics Distribution under O2O Mode

物流配送是O2O电子商务的关键环节,如何有效解决配送问题对O2O电子商务的发展有着重要的意义。本文结合O2O电子商务模式的本质特性,指出了O2O模式电子商务物流配送的特点及要求,对国内O2O模式下电子商务物流配送的现状进行了分析,并对O2O模式下电商物流配送的应对策略进行了探讨。

Logistics distribution is a key link in the process of O2Oe-business, so how to effectively solve the problem of distribution is of great significance to the development of O2O e-business. Based on the essential characteristic of O2O e-business mode, this paper points out the characteristics and requirements of O2O mode e-business logistics distribution, analyzes the present situation of e-business logistics distribution under O2O mode in China, and discusses the countermeasures for e-business logistics distribution under O2O mode.