期刊经营管理应注意的几个问题

Several Issues of Periodical Operating Management Should Pay Attention to

在社会主义市场经济体制的大环境下，传统的期刊经营理念、经营模式已经不能适应当前期刊经营管理工作的发展。在期刊经营管理工作中，要牢牢树立市场经营，价值含量、读者思想等理念，不断提高期刊中的稿件质量、期刊经营管理工作人员的专业素质、管理水平，同时还要不断引导期刊经营管理沿着市场化模式发展，注重期刊经营成本的降低，提高期刊价值，这也是期刊在市场经济体制下生存发展的必由之路。

The traditional periodical operation philosophy and operation mode have been unable to meet the current development of periodical operating management in the environment of the socialist market economy system. In the work of periodical operating management, people should firmly establish the idea of market operation, value content and readers＇ thinking, constantly improve the quality of manuscripts, professional quality of periodicals, management level of staff. Meanwhile, we should also continue to guide periodical operating management along development of market-oriented model, focus on reducing operating costs, improve periodical value, which is the only road for periodical to survive and develop in market economic system.