中小博物馆的战略逆袭

The Strategic Development for Small and Middle Sized Museums

中小博物馆是博物馆大家庭的重要成员,数量众多,而由于在人才和资源等方面相对于大型博物馆来说处于劣势地位,其发展受到一定的制约。在文博事业大发展的今天,如何克服资源劣势、未雨绸缪地制订发展战略,将是中小博物馆抓住机遇、突破发展瓶颈的当务之急。本文以北京市西周燕都遗址博物馆为案例,对现阶段中小博物馆的发展战略进行了初步的探索。

Small and middle sized museums are key members in the great museum family and increased in large number. But they have been developed in the competition with big-sized museums since it is fully restricted under the lack of advantage of talented professionals and collection resources. Therefore, how to solve the problems they are currently facing, prepare to take challenges, and create strategic schemes for development in order to breakthrough barriers and move forward in the future is an urgent task for museum circles. This paper is the first step to explore the strategic development in small and middle sized museums in the study case of the Museum of Xizhou Yandu Site.