从“互联网+”探讨博物馆的发展途径——以南京市博物总馆为例

Explore the Development Path of Museum through Internet Plus: A Case Study of Nanjing Museum Administration

中国互联网络信息中心22日发布的第39次《中国互联网络发展状况统计报告》显示,截至2016年12月,我国互联网普及率达到53.2%。随着互联网的日益普及,与互联网有关的产业呈逐渐增多的态势,"互联网+"也成为近年来最热门的词汇。2014年2月,南京市博物总馆正式成立,其成立的目的是将全市文博单位的藏品和展厅资源整合起来,实现"人才打通""文物藏品打通""社会服务打通"的目的,这在江苏省尚属首创。目前,南京市博物总馆运行了两年多的时间。如何利用博物馆资源联合的优势来推动博物馆的持续发展?在互联网时代,"互联网+博物馆"的模式或许是值得我们探讨的模式。

The 39 th Statistic Report on Development of Internet in China issued by China Internet Network Information Center(CNNIC) shows that till December 2016, the Internet penetration rate of China had reached 53.2%. With the rising popularity of the internet, internet related industries are increasing gradually, "Internet plus" has become the most popular words in recent years. Nanjing Museum Administration was formally established on February 2014, which aims at integrating the resources of collection and exhibition to realize the sharing of talents, cultural relics and social service. This is the first practice in Jiangsu province. Nanjing Museum Administration has been running for more than two years. How to take advantage of the resource integration to promote the sustainable development of museum? The "Internet Plus Museum" model may worth exploring.