SWOT分析法在我国博物馆应用的宏观视角

A General View of SWOT Analysis Method’s Application in Chinese Museum

SWOT分析法是对研究对象的内部优势、劣势和外部机遇、挑战等因素进行系统分析的方法,其分析结果具有战略指导意义,常在企业制定发展战略时使用。其在我国博物馆领域的应用尚处于起步阶段,相关论文不多,且以个案为主。本文从中国博物馆事业发展的宏观视角出发,运用SWOT分析法深入、全面地解析中国博物馆自身的优势与劣势,以及其外部面临的机遇与挑战,并由此提出提升博物馆贡献力的主要途径。

SWOT is a systematic analysis method to deal with the subject’s internal advantages and disadvantages,external challenges and opportunities,whose results are of guiding significance.Generally,SWOT is applied in bossiness cooperation’s strategy making.The application of SWOT in Chinese Museum just starts,with only number of relative research.This paper starts from the general view of Chinese museum’s development,using SWOT to thoroughly analyze Chinese museum’s status and future,then propose solution for Chinese museum’s contribution promotion.