互联网时代的流通组织创新——基于演进趋势、结构优化和效率边界视角

Circulation Organization Innovation in the Internet Age—Based on the Perspective of Evolution Tendency,Structural Optimization and Efficiency of Border

随着互联网的发展,互联网影响下的流通组织创新成为影响流通环节本身与上游生产发展和产业结构转型的重要拉动力量。而流通产业组织的创新来源于互联网技术创新和市场创新对流通组织内部结构、效率边界的优化。基于对以往文献的梳理,文章从互联网时代下流通组织创新的视角切入,立足我国实际情况,分析互联网技术融入流通中,流通组织的演进规律,组织结构变化和效率边界,从而为加快我国互联网时代的流通产业发展提供切实可行的建议。

With the rapid development of the Internet, innovation within circulation organization has become the key driving force that affect circulation link itself, the upstream production development and the industrial structural transformation. The origin of circulation organization innovation comes from the optimization of internal structures and efficiency border made by marketing and technology innovation. Base on the prior theories and literature, this paper analyzes the integration of Interuet technology into circulation, the evolution law of the circulation organizations, the structural alterations of organizations and the efficiency border based on the actual situations in China from the perspective of the circulation organization innovation in the Internct age so that it has provided some practical suggestions on accelerating the development of circulation industry in the Internet age.