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自有品牌竞争力的经济学分析 被引量:4

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摘要 对零售商而言,自有品牌具有很强的竞争力,这种竞争力体现在零售商与零售商之间、零售商与制造商之间、零售商与消费者之间。为加大自有品牌竞争力的发挥,零售商应从市场定位、商品组合管理与O2O运营相结合三大方面入手。
作者 张弘 昝杨杨
出处 《商业经济研究》 北大核心 2016年第4期47-49,共3页 Journal of Commercial Economics
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参考文献7

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二级参考文献15

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