基于要素视角的家电连锁零售企业商业模式创新研究被引量：8

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摘要本文以商业模式内涵及商业模式构成要素为理论基础,探讨了企业商业模式创新的本质。然后结合家电连锁零售企业,根据家电连锁零售企业的运作过程界定其商业模式构成要素,并以构成要素为基础指明我国家电连锁零售企业未来商业模式创新方向。最后提出了商业模式创新的具体建议。

作者孙永波付广旭甄圆圆

机构地区北京工商大学商学院

出处《商业经济研究》北大核心 2016年第4期135-137,共3页 Journal of Commercial Economics

基金北京市属高等学校高层次人才引进与培养计划项目的长城学者培养计划资助"北京零售企业提升竞争力的理论与实践研究"(项目编号:CIT&TCD20140307) 北京市社会科学基金重点项目"电商发展新趋势及对北京零售企业发展的影响机制研究"(项目编号:14JDJGA050)的阶段性成果北京市教育委员会人文社会科学重点项目"北京零售企业竞争力提升关键问题研究"(SZ201410011004)

关键词家电连锁零售企业商业模式商业模式创新

分类号 F713 [经济管理—产业经济]

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参考文献9

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