中国汽车电子商务发展探索

Exploration of Chinese automobile electronic commerce

近年来的繁荣经济环境、政策环境与产业环境多重作用下,中国汽车电子商务近年来迅猛发展,新车销售网络模式成熟,多家电商平台参与试水;汽车后市场电商迅速繁荣,各方资金涌入引致市场;二手车市场极具商业价值,电商的盈利模式呈现多元化发展;可以想见的未来汽车电子商务市场必将更加繁荣。

In recent years the prosperous economic environment, policy environment and industrial environment of multiple roles, automotive electronics business in China in recent years rapid development, new car sales net- work models mature, many business platform to participate in testing the waters; automotive after market busi- ness is booming, all funds influx caused by market; second-hand ear market has great commercial value, the business profit model presents diversified development; one can imagine future automotive e-commerce market will be more prosperous.