国外工业科普旅游的发展对我国工业科普旅游开发的启示

Enlightenment from International Industrial Tourism to Development of Industrial Tourism in China

回顾了国外工业科普旅游的起源,通过工业示范点分析我国工业科普旅游发展现状,分析我国工业科普旅游存在的问题:发展效益不均衡、产品形式单一、旅游者旅游意识不强、旅游服务质量低下、发展观念落后。总结国外发达国家发展工业科普旅游过程中目标明确、产品丰富、客源广泛、经营灵活、注重营销五个方面的经验。基于我国目前存在的问题并借鉴国外的成功经验从均衡开发效益、丰富产品结构、转变旅游需求、提高服务质量、争取政府支持五个维度得出对我国工业科普旅游发展的启示。

The paper reviews the origin of development of industrial popular science tourism in foreign countries, and analyzes the development status in China through industrial demonstration sites. Furthermore, the paper analyzes some problems in this regard, such as the unbalanced development effectiveness, the single variety of products, the weak performance of tourism awareness,the poor quality of services,and the outdated concept of development. The paper sums up a batch of successful experience concerning the development industrial popular science tourism in developed countries:Clear objectives, rich products, widely-distributed customers, flexible management, and attaching great importance to marketing strategy. Finally, combined with existing problems and the experience coming from developed countries,the paper provides references for the development of industrial popular science tourism in China,these are manifested in the following aspects: the balanced development effectiveness, the enriching structure of product varieties, the changing demand for tourism,the improvement of service quality,and trying hard to obtain support from the government.