英美主流媒体新闻报道中的浙江形象研究

A Study on Image of“Zhejiang”in British and American Mainstream Media

英美主流媒体的新闻报道对提高浙江的国际关注度、塑造并传播浙江的国际形象有着重要的影响。文章以4家英国主流报纸媒体和2家美国主流报纸媒体报道"浙江(Zhejiang)"的新闻语篇为研究对象,从媒体关注度、媒体报道的主题特征分析了浙江报道的宏观分布特征,并从形容词、名词和动词使用特征探讨了浙江报道的微观话语特征,结合批评话语分析理论,解读了英美主流报纸媒体中的浙江形象,对中国省、市区域的国际形象研究进行了初步探索。

News report of British and American mainstream media are playing a key role in improving international attention to Zhejiang, shaping and propagating international image of Zhejiang. This paper takes news discourses of 4 British mainstream newspaper media and 2 American mainstream newspaper media on Zhejiang as the object of study, analyzes macroscopic distribution characteristics of reports on Zhejiang from media attention and media report and discusses microcosmic discourse features of reports on Zhejiang from the features of adjective, noun and verb use. On the basis of critical discourse analysis, this paper interprets the image of Zhejiang in British and American mainstream media and conducts tentative exploration of the study on international image of provinces and cities ifi China.