摘要
传统的市场需求理论已经不能指导信息企业的发展 ,信息企业必须寻找一种新的理论支持 ,即市场需求创造理论 ;认为市场需求创造分析的实质是笃信技术决定论 ,即企图凭借飞速发展的信息技术革新供给体系 ,促使消费者潜在的需要转变为现实的需求 ;指出信息产业市场需求创造分析的原因 ,探讨了信息产业市场需求创造的实现途径。
The paper points out that in the information industry fields with the rapid developing information technology, the traditional marketing requirement theory is no longer suitable for the information enterprise's development. Information enterprise must be look for a new theory to support itself, that is to create marketing requirement. The essential of the new theory is convicting that higher technology decides information enterprise's development, which wants to depend on the rapid technology to innovate the supplement system, to simulate consumer's potential requirement transit to the real, payable requirement.The author discusses the way to create information industry's marketing requirement.
关键词
信息产业
需求创造
技术创新
行业标准
需求体验
Information industry
Marketing requirement
Technology innovation
Industry standard
Requirement experience
