我国动漫产业发展研究

Analysis on the Development of Chinese Animation Industry

近年来,以信息技术为基础的动漫产业快速发展。在广义虚拟经济时代,计算机技术、数字技术等为代表的信息技术的高速发展,以人为本、注重消费者心理需求、满足消费者心理价值等特征日益渗入到动漫产业发展中。本文将以动漫产业为基础,引入广义虚拟经济的概念,在广义虚拟经济的背景下分析我国动漫产业发展现状,探讨动漫产业发展过程中存在的问题,并据此提出相关政策建议。

In recent years, animation industry on the basis of the information technology develops rapidly. In the era of the generalized virtual economy, information technology represented by computer technology and digital technology develops at a top speed, people oriented, pay attention to characteristics such as psy- chological needs of consumers and satisfy the consumer psychological value increasingly into the animation industry. Based on the animation industry, this paper will introduce the concept of generalized virtual econo- my, analyze the development status of Chinese animation industry under the background of the generalized virtual economy, discuss the related problems in the process of development of Chinese animation industry, put forward policy suggestions.