微博社会网络及传播研究评述

Review on Research of Social Networks of Micro-blogging and Its Propagation Dynamics

随着Twitter、新浪微博等应用的兴起，微博已成为社交媒体的重要形式，近年来引发了学界的很大关注。本文围绕微博平台上的传播问题，从微博参与者特征与行为暨参与主体、微博交互网络暨信息传播路径、以及传播活动与过程三个方面对相应的核心研究工作进行总结，并对这一研究领域的若干关键发展方向进行分析和展望。

Microblog has become an important form of social media as the boom of web applications like Twitter and Sina Weibo, leading to growing academic interests in recent years. Focusing on the issue of informational diffusion on the microblog platforms, this paper summarizes the major research endeavors from the following three aspects： microblog participator characteristics and behaviors, microblog interactive networks, and diffusion activities and processes. An analysis and vision on this study field are made at the end of this paper.