社交媒体环境下的用户隐私关注研究现状

Review on User Privacy Concerns in Social Media Context

用户隐私问题是一个跨学科、多领域的交叉研究命题。随着大数据时代的发展以及社交媒体的普及，用户的个人信息安全正遭受着前所未有的挑战，用户隐私关注逐渐成为信息管理学科所重点关注的研究方向。本文以国外期刊上发表的社交媒体环境下用户隐私关注文献为研究对象，从社交媒体中的隐私内涵、测量量表、前置因素及结果要素四个方面对隐私关注的研究成果进行系统梳理。研究发现：社交媒体中的隐私问题具有自身的独特性；传统的隐私关注测量量表并不完全适用于社交媒体环境；目前学界主要从机制、个体、社会和信息层面探索影响隐私关注的主要因素，且重点研究隐私关注对隐私披露行为、隐私保护行为的影响及其中的隐私悖论现象。本研究认为以往的研究在社交媒体的特征提炼以及实证样本的选择上还存在较大的局限性。未来的研究应该更多聚焦在社交媒体情境化特征中所涌现出的相关隐私关注问题。信息管理领域的学者应当把握这一契机，深入探索开放的、异构的、动态的、分布式的网络信息资源环境中的用户隐私关注的相关议题。

User privacy is a interdisciplinary topic among different fields. With the development of Big Data and the popularity of Social Media, users＇ personal information security is suffering the unprecedented challenge, and user privacy is becoming an important research direction of information management discipline. This paper reviews the existing foreign journal articles on privacy in the context of social media, and summarizes the research mainly from the meaning of privacy in social media, measurement scale, antecedents and consequences. It finds that： privacy of social media has its own uniqueness; existing scales to measure privacy concerns do not apply to the context of social media; the academia mainly explores the related factors of influencing the privacy concern from the perspectives of institution, individual, social and information elements, and mainly studies on the impacts of privacy concerns on privacy disclosure, privacy protection and the existence of privacy paradox. The previous studies do not pay enough attention to the characteristics of social media , and have the limitations on the selection of sample. As proposed in this paper, subsequent studies should reconsider the privacy in the context of social media based on the characteristics of social media, and conduct more detailed and in-depth research of privacy concerns. Scholars in the field of information management should grasp the opportunity to study the privacy issues in the context of open, heterogeneous, dynamic, distributed information resources.