NBA球员文身现象的文化学解读

Cultural Interpretation of NBA Players Tattoo Phenomenon

运用文献资料、个案研究、对比分析等方法,从文化学和符号学的视角对NBA球员的文身现象进行了研究,NBA球员的文身行为使NBA篮球文化显得更加绚丽多彩,并且对NBA篮球文化在全球的传播和推广起到了一定的促进作用,同时提升了NBA篮球文化在全球的影响力。研究表明:NBA球员的文身分类为宗教信仰类、图腾崇拜类、文化认同类、情感纪念类、文字寓意类、动物崇拜类等;NBA球员文身的主要动机是:NBA球员对自身篮球生涯能够取得成功的自我心理暗示与激励;NBA球员对东西方不同文化的自我认同;NBA球员希望自己能够被比赛对手和球迷所认知,彰显自身的个性以引起他人的关注;NBA球员通过不同的文身内容来表达自身某种精神信仰和追求,也是自我"明志"的一种方式。

Using the method of literature, ease studies, comparative analysis, From the perspective of cultural and semiotics studies of NBA players tattoo phenomenon studied, NBA players tattoo makes NBA basketball culture more colorful, and plays a catalytic role in NBA basketball culture＇ s global dissemination and promotion, while improving the influence of the NBA basketball culture in the world. The results showed that： NBA players tattoo classified as religion, totemism, the alien cultural identity, emotional memorial, Literal.meaning, animal worship, etc. The main motivation is that NBA players tattoos： NBA basketball player can achieve on their own self - psychological implications of success and motivation; NBA players of different cultures of the East and West, NBA basketball culture and serf - identity; NBA players want their opponent and the fans can be perceived to demonstrate their own personality to attract the attention of others. NBA players express a kind of spirit belief and pursuit through the content of different tattoos, but also self ＂Ming＇; in a way.