中国CBA文化符号特征与重构研究

Analysis of Culture Symbol Characteristics and Reconstruction about CBA in China

文化符号是文化传播的载体。借助文化符号、文化结构理论,阐述CBA文化是由物质文化、制度文化、精神文化构成的。基于文化符号互动理论,探讨了CBA文化符号肩负着树立体育强国形象、满足群众体育发展需要的两种功能定位。从文化构成三个层面分析了当前中国CBA文化符号特征及不足,提出了CBA文化符号重构策略,为提升CBA文化符号的标识性,以此增强CBA文化社会认同度,扩大CBA文化影响力,具有一定的现实意义。

The culture symbol is the carrier of cultural transmission. This research with the aid of cultural symbols, cultural structure theory, this paper expounds the CBA culture is composed of material culture, system culture, spirit culture. Based on the cultural symbolic interaction theory, discusses the CBA culture symbol tasked with establishing the image of sports power, meet the needs of the development of mass sports of two kinds of function orientation. From three aspects ： cultural structure analysis of the characteristics and the current Chinese CBA culture symbol, put forward the CBA culture symbol reconstruction strategy, in order to promote the identification of CBA culture symbol, in order to enhance the CBA culture society, esteemed expand Chinese culture influence, has a certain practical Significance.