国际快递企业在华发展SWOT分析及启示

Analysis of International Express Delivery Enterprises in China with SWOT

国际快递企业近年来在我国发展迅速,文章以Fed Ex、UPS、DHL这三家企业为例,运用SWTO法分析国际快递企业在华发展的竞争优势、竞争劣势、发展的机会和面临的威胁。我国本土快递企业应借鉴国际快递企业的发展经验,重视服务质量和品牌,制定规模化经营发展战略,开展全方位和个性化服务,加强人力资源建设,实现快递行业的良性发展。

The paper takes three foreign express delivery enterprises, i.e. Fed Ex, UPS and DHL, as the object to investigate the foreign companies＇ competitive advantages, disadvantages enlarging opportunities and reduced, threatening in China with SWOT method Based on the. investigation the paper proposes that the express deliverycompanies of China should draw on the experience of the foreign companies to improve their own service quality andmake their companies move properly.