刍议数字时代视觉传达设计的新观念

On New Perceptions of Visual Communication Design in Digital Era

随着我国信息化的快速发展,数字化技术也愈来愈多的在人们的生活工作中得到使用,数字技术的出现改变了传统生活单一的视觉传达方式,为现代化设计注入了新鲜的血液,也丰富了视觉传达艺术设计的的表达形式,不仅改变了我国视觉传达艺术的设计理念,也推进了视觉传达艺术的技术创新。互联网技术迅速发展的背景之下,视觉传达设计观念随着数字时代的到来发生了巨大的改变,因此,本文重点对视觉传达设计在数字化时代中的设计新观念进行了讨论分析,促进我国视觉传达设计技术不断提升。

Digital technology is increasingly applied in people＇s daily life with the rapid development of China＇s informatization. Its emergence, when changing the traditional monotonous methods of visual communication, has brought fresh blood to modern design and enriched forms of expression of visual communication design. Digital technology not only shifts the design concepts of China ＇s visual communication arts, but enhances the technological innovation of it. At the same time, popularity of Internet technology promotes significant changes of perceptions of visual communication design with the coming of a digital era. Therefore, analysis on these new perceptions helps technological improvement of China＇s visual communication design.