论多媒体阅读行为的双重特征

On the Dual Characteristics of Multimedia Reading

随着多媒体、数字技术的不断发展,多媒体阅读已成为学生阅读方式的重要变革。本文从多媒体阅读行为的内涵出发,从心理认知、社会特征两个维度探讨多媒体阅读行为。在心理认知层面,概括了"符号感知的多媒性"、"注意维持的短暂性"、"信息处理的多通道性"、"记忆加工的高效性"、"思维理解的浅层性"等特征。在社会特征层面,概括了"读者理解多媒体读物的视觉性","读者对话多媒体读物的社会性","读者进行多媒体阅读行为的受控性","多媒体读物对读者影响的两面性"等特征。籍于此,提出提升多媒体阅读行为品质的相关建议。

With the development of multimedia and digital technology, multimedia reading has become a very important reading style. This paper discusses the characteristics of multimedia reading from the perspectives of cognitive psychology and sociology. From the perspective of cognitive psychology, the characteristics of multimedia reading are summarized as below, multimedialized symbol perception, short duration of attention maintenance, multi- channeled processing of information, high efficiency of memory processing and shallow nature of thinking. From the perspective of sociology, the characteristics of multimedia reading are. the visual nature of readers＇understanding of multimedia reading, the social nature of the dialogue between readers and the multimedia reading, the passive nature of readers＇ multimedia reading behavior and the dual influence of multimedia readings on readers. Finally, the paper proposes some strategies for improving the qualities of multimedia reading.