长汀文化旅游资源特色及其开发

The Characteristics of Cultural Tourism Resource in Changting and Its Exploitation

国家级历史文化名城长汀的文化旅游资源具有客家首府、红色小上海、成功的生态文明实践等特色,当前对休闲的需求及交通条件的改善为文化旅游资源的开发提供了有利条件.在开发利用过程中要注意资源的保护及非物质文化遗产的旅游开发,通过与其他区域的有效合作、精准营销、借力移动互联网等手段可服务于这些资源的适度开发,促进长汀旅游业的更好发展.

As a national historical and cultural city,its fourism resources include：capital of Hakka, economical capital of Chinese Soviet Republic and eco-civilization.The increasing demand for leisure, the improvement of transportation, provide advantageous conditions for the exploitation and utilization. To pursue the sustainable development of Changting＇s cultural tourism,priorities should be given to the tourism resources conservation, the appropriate utilization of intangible cultural heritage, the effective cooperation with other regions, the precision marketing, and the importing of new technologies such as intelligence tourism.