体育全球化的本土认同过程研究——以职业足球俱乐部为例

A Study on Local Identification Process of Sports Globalization——Taking Professional Football Clubs as an Example

运用文献资料、逻辑分析等研究方法,以足球俱乐部的传统、城镇或地区在身份的象征性建构中的重要作用为切入点,通过借鉴北欧足球的案例和英格兰足球在挪威的影响力的研究,对体育全球化的本土认同过程进行了深入阐述。研究认为:国家队的足球赛事会引起极大关注,激发很强的情感。作为一项全球媒体盛事,国际足联世界杯赛的地位不是任何一个俱乐部性质的锦标赛可以挑战的。相比较而言,在跨国网络、商品化符号论和激情的影响下,足球粉丝普遍更青睐当地的俱乐部社区,因为这些社区在地理上更靠近,粉丝对这些俱乐部更有感情。

This article applies methods of literature and logical analysis and takes the tradition of football clubs, the important role of towns or districts in the symbolic construction of identity as a starting point, and then uses the case studies of Northern European football and the impact of England＇s football on Norwegian football as references to make deep illustration on the local identification process of sports globalization. This study suggests that： the national team＇s football matches tend to be of great concern to stimulate strong emotions. As a global media event, the status of the FIFA World Cup can not be challenged by any club-based matches. In comparison, under the influence of transnational networks, commercialized semiotics and passion, foot- ball fans generally prefer local club communities, because these communities are geographically closer, and fans hold more emotional support to these clubs.