移动新媒体对台湾民意形成的影响及因应策略——以台湾年轻世代民意为例

Influences of the new media on the public opinions in Taiwan

近年来,随着台湾地区信息技术的进步与基础设施的完善,以Line和Facebook(脸书)为代表的移动新媒体的使用得到广泛普及,尤其是年轻世代。多元化的社会政治背景之下,新媒体对台湾政治的介入越来越深,无论是政党形象塑造、选举造势、社会运动的动员以及对大陆的印象和态度的形成与改变等,新媒体已经逐渐成为动荡政坛、影响舆论的主要力量以及各种政治力量角力的主战场。移动新媒体的自媒体特征以及民粹特征,使得它成为重要的网络舆情集散地;一对多、多对多的传播方式,使得信息的传播和舆论的凝聚都是爆炸式的,各种思想思潮汇集和充斥,激进与非理性言论丛发,会时不时助燃社会情绪。两岸关系发展在岛内所面临的舆论环境将越来越艰困和不可控,新的不稳定因素和破坏性变量加重。面对台湾社会泛绿化倾向的日趋严重,我们应积极制定切实有效的应对策略,以期台湾民众特别是年轻世代对大陆的态度,朝着我们预期的方向和目标发生改变。

With the improvement of information technology and infrastructure in Taiwan, the Line, Facebook and other IT applications become so popular with the young that the influences are likely to ex- tend to the politics, reshaping images of the parties, election campaigns, mobilization of social campaigns, and attitudes to the mainland. The influences of new media upon public opinions may eventually help with the Taiwan Residents to change their attitudes towards the cross-strait relations.