全媒体新闻客户端的创新模式初探——以《湖北日报》集团“楚天神码”为例

Research on the Innovation Mode of the Entire Media News Client ——Take ＂Chu Tian Shen Ma＂ of Hubei Daily Press Group as an Example

新闻客户端借助移动互联网的发展和智能手机的普及,以其随时随地的新闻阅读方式、实时的新闻推送、丰富的资讯信息和新型的互动社交成为移动互联网时代的主要媒体。传统纸质媒体也似乎看到了未来媒体的发展方向,各自推出了基于自身媒体平台的应用软件,手机新闻客户端市场迅速成为移动媒体竞争的焦点。

With the popularity of mobile Internet and the development of intelligent mobile phone,News client become the main media of the Internet era,which does not suffer time, place limit of occasions,push real-time news and make users experience rich information and new social interaction way.Traditional paper media has al- so seen its future development direction, thus launch respective application software based on its own media platform. Mobile news client market quickly becomes the focus of mobile media competition.