浅析农村电子商务的发展模式——以“通榆模式”为例

An Analysis of the Development Model of Rural Electronic Commerce-- Taking "Tongyu model" as an example

2015年可谓农村电商的元年,这一年国务院与国家部委关于农村电商政策相继出台。这些政府出台的相关政策,为整个农村电商的发展注入了非常大的活力,促进农村或者农产品电商的发展,帮助推动了整个农村电商快速兴起。首先,电子商务平台公司大规模进军农村市场,紧追其后的是县域电商的模式呈现多元化发展,桐庐模式,武功模式,于都模式,每个县城都在创造基于本地特点的模式。本文重点探讨吉林省白城市通榆县的农村电子商务模式,通过其发展特点,成功经验,进一步提出农村电商发展的对策建议。

2015 can be described as the first year of rural electricity suppliers, this year, the State Council and the state ministries on the policy of rural electricity suppliers have been introduced. These government policies, the development of the entire rural electricity suppliers into a very large vitality, promote the development of rural or agricultural electricity suppliers to help promote the rapid rise of rural electricity suppliers. First, e-commerce platform for the company to enter the large-scale rural market, hot pursuit of subsequent is the county＇s electricity mode diversified development, Tonglu mode, mode of martial arts, Yudu mode, each county is in the creation based on the local characteristics of the model. This paper focuses on the Baicheng Tongyu Jilin county rural e-commerce model, through its development characteristics, successful experience, and further proposed the development of rural electricity suppliers, countermeasures and suggestions